Free websites, in particular, are able to offer services to members by relying on advertising revenue.
The cost to advertise on a website will depend on how popular and established the site is. There's a huge variety of dating websites to choose from.
This will tell you how much it will cost to advertise and what types of advertising are available (banner ads, text ads, contextual ads, etc...). Once you've received a rate sheet and demographic information, you should compare them to other sites on your short list.
Unless you have unlimited funds, you will probably want to target your advertising to just a few websites to begin.
Most people out what they want…and then completely ignore looking at what the other person says they want.
They spread their net too wide, trying to woo everyone they think is moderately attractive instead of focusing on who they’re actually compatible with. Your campaigns should be focused on connecting with your exact target audience.
IAC's bought OKCupid last month for million in a deal that put a nail in the coffin of the aging online dating industry. So dating sites grow the only way they can by paying to acquire you, so you can pay them (a subscription! Match seems to have figured that out, as recent efforts to grow have ignored the social graph altogether in favor of dating-site acquisitions and deals with other publishers.
If you sell an expensive or high-end product, you may not want to advertise on a free, poorly designed website.She has a degree in Journalism and a background in high tech public relations.She is the author of travel guides and end-user computer books. Outgoing CEO and Diller successor Greg Blatt says they're one of the biggest advertisers on Facebook. (Debatable.) Match's attempts were cosmetic at best because usernames are in direct conflict with the social graph. In fact Barry Diller says Match just can't get enough of Facebook ads.