Browsing profiles isn’t nearly as time-consuming (or daunting) as mixing with people in a social context.Statistics suggest that about 1 in 5 relationships begin online nowadays. To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads.Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and your other apps and devices.Interestingly, more than 15% of adults say that they have used either mobile dating apps or an online dating site at least once in the past.
Even if you choose not to have your activity tracked by third parties for advertising services, you will still see non-personalized ads on our site.Many are just ‘fad’ applications that squeeze money from punters with no intention of matching you with a suitable partner. Most people probably wouldn’t be surprised to learn that it’s more common for people to lie in their online profile than be completely honest.Before you throw caution to the wind and empty your wallet into the pockets of an online app with the reckless abandon of a love-struck teenager, there are a few things you should know. A study of over 1,000 online daters in the US and UK conducted by global research agency Opinion Matters founds some very interesting statistics.You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices.To avoid personalized advertising based on your mobile app activity, you can install the DAA’s App Choices app here.