If you're not having fun in the Sugar world, you aren't doing it right. Seeking Arrangement employees in tight-fitting red dresses flitted around the area, ushering attendees into conference rooms for seminars like “Sugar Semantics” and “Relationships on Your Terms”.
Members of the press – and there were many – were corralled to designated media areas.
Of course, if the sugar babies were putting in all this effort to please their daddies, it stood to reason that they should feel confident in asking for their end of the bargain. “I tend to find when [sugar babies] don’t ask, I spend more, because I don’t want to feel like I’m pinned to an amount,” expert daddy Carl Foster said during the “Let’s Talk Money” panel. “You don’t want to feel like it’s expected,” he counselled the women. For the “expert sugar babies” – the ones trotted out by Seeking Arrangements for interviews, and easily identifiable by a green wristband – it seemed to be going pretty well.
“You want [your sugar daddy] to feel like he’s doing it because he wants to.” Mr Wade went as far as to say he would stop seeing a woman who asked him about money on the first date. Valentina, a 26-year-old 'expert' sugar baby I spoke to, said she’d been in a relationship with her sugar daddy for two years.
He recalled joining an old-fashioned dating service after graduating – in the days where not even Ok Cupid, much less Seeking Arrangements, were an option – but coming out empty handed.
Shortly after re-joining, Nneka found an older man she really liked.True to form, Mr Wade explained the difference with a business analogy.The women recounting their trauma during the Me Too movement, he said, “feel that they’re put in a situation where it’s a lose-lose scenario.Today, the company he founded in 2006 has more than 10m members, and has been featured in outlets like the , and Business Insider. Humans evolve a certain way, and that’s why we still have that caveman/cavewoman mentality at the end of the day.While the profiles usually pose the same questions – How is Seeking Arrangement not prostitution? – the authors seem unable to resist Mr Wade’s simple explanation for successful relationships: Men want beautiful women, and women want men who can provide. Make it a fun date for you and your Sugar Daddy by letting him pick out things for you to try on and show off for him. So in that sense, the answer’s yes.” Intrigued, I asked him if a business built off this notion could survive today, in the post-Me-Too era, where people are increasingly aware of how these power imbalances negatively affect women.
It was the Sugar Baby Summit, taking place among the skyscrapers of midtown Manhattan: A full-day event dedicated to teaching young, attractive women (aka sugar babies) how to find rich, older men (sugar daddies). The summit was hosted by Seeking Arrangement, the first website dedicated solely to helping sugar babies and sugar daddies connect. #seekingarrangement #sugarbaby #sugardaddy #sasugarlife #sugardating #onlinedating #rich #luxe #luxury #luxuryliving #lifestyle A post shared by Seeking Arrangement (@seekingarrangement) on The event organisers covered their glitzy midtown conference centre in hot-pink Seeking Arrangement posters, and littered it with fliers about the “mutually beneficial relationships” participants could expect to find.