Meetic offers its service in 12 different languages across 14 European countries together with China and Brazil.
The acquisition of Dating will provide Meetic with an entry to the UK market and will strengthen its dominant position in the European market.
In addition, Dating Direct provides a third party dating service to almost 20 other organisations, including broadcaster Channel Four, internet service provider AOL, radio station Heart FM and multi-media service provider ntl.
Quoted company Meetic, based in Boulogne, France, has, since its launch in 2001, established itself as Europe’s leading online dating service with a well recognised brand and more than 25.4 million registered members.
Chemistry, its sister company organises live singles events such as speed dating.is open to international members, its roots are in the United Kingdom, where it enjoys the status of one of the longest-running national dating services.After following the simple home page registration form, you'll be directed to a questionnaire which consists of four sections covering your personal circumstances, your lifestyle, interests, and who you'd like to meet.The UK’s leading online dating agency Dating and its sister company Chemistry are to be sold to the European sector leader Meetic in a deal worth £27.3 million.The Birmingham office of Clearwater International, advised by Midlands’ solicitors HBJ Gateley Wareing, is acting as matchmaker for the deal, after being appointed by Dating Direct.com’s shareholders to advise them on their strategic options.