The Ethiopian capital is exactly the same distance from Heathrow as Washington DC, and takes about seven hours in the air.A daytime flight will appeal to plenty of people keen on the aesthetic treat of savouring the views of eastern France, the Swiss Alps, the spine of Italy and most of Egypt and Sudan on the way to East Africa, where you arrive just in time for dinner in one of the continent’s more agreeable capitals.We continue to identify technical compliance solutions that will provide all readers with our award-winning journalism.“Break the loss-making cycle and transform the airline into a viable and sustainable entity”: how many times has that sentiment been expressed in aviation? The carrier making all the right noises this week: South African Airways (SAA).We are acting with urgency to ensure the viability and sustainability of this crucial national asset.” A measure I find useful is: how much profit or loss per passenger does an airline make?This year, for example, Ryanair is expected to make an average of £10 for every passenger it flies.When I first flew with the carrier it had some elderly Boeing 757 jets which presumably were fully amortised – paid for – and so the only significant cost was the parking fee.
Many of the passengers will connect to destinations in southern Africa which used to be the preserve of SAA.
During traumas from famine to revolution, the airline has managed to deliver those two elusive qualities: customer service and profit (last year, which was a lean one, it made about £9 per passenger).
From June, Ethiopian steps up services from Heathrow with three extra round trips each week to its Addis Ababa hub.
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