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“If they’ve already been using Facebook and feel comfortable with the format, this will be an easy transition for someone reentering the dating market.” This is an increasingly lucrative market.
Online dating is growing in popularity for people in their 50s and older, according to the Pew Research Center.
annual conference on Wednesday that the biggest social media site on the planet would launch a dating feature later this year.
“Today, we are announcing a new set of features, coming soon, around dating,” he said.
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But Facebook faces the same unenviable task as every other dating site.“For instance, I use my Facebook profile primarily to build my professional visibility. Consumers may be put off Facebook extending its ecosystem into yet another part of people’s social lives, in the same way Amazon has done with e-commerce.I am in groups dedicated to professors, media practitioners, and LGBTQ activists. Still, Zuckerberg apologized for the privacy violations and said the company would review all third party apps accessing data on the site.Meredith Golden, a dating coach based in New York City, said she believes the new feature will be used largely by divorcees and users over 40 who may be less likely to use other online services.Even though a Facebook dating service could act in the same way as other location-based dating apps, people know it mostly as a familiar and unthreatening place to talk to friends. “There are millions of singles in this demographic who want to meet someone but have reservations about using dating apps,” she said.
Skittish singletons can then look the person up on Facebook, if they have mutual friends, and find out more about them.