A friend, who also worked in the data storage business, reminded Chris De Wolfe that he had earlier bought the domain My
There are several suggested explanations for its decline, including the fact that it stuck to a "portal strategy" of building an audience around entertainment and music, whereas Facebook and Twitter continually added new features to improve the social-networking experience. Gittelman suggested that the 0 million three-year advertisement deal with Google, while being a short-term cash windfall, was a handicap in the long run.
The group decided to mimic the more popular features of the website.
Within 10 days, the first version of Myspace was ready for launch, implemented using Cold Fusion.
A complete infrastructure of finance, human resources, technical expertise, bandwidth, and server capacity was available for the site.
The project was overseen by Brad Greenspan (e Universe's Founder, Chairman, CEO), who managed Chris De Wolfe (My Space's starting CEO), Josh Berman, Tom Anderson (My Space's starting president), and a team of programmers and resources provided by e Universe. The company held contests to see who could sign up the most users.
Myspace (stylized as My Space) is a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos.