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Quite simply, the very least consumers deserve in an unreserved apology for the deception, the lies that seduced pet parents to buy a pet food brand that they were told was better than other brands and superior in quality for the health and well being of their beloved pets.

While consumers are angry and hurt by the deception, Bishop shrugs and says, “What can you do?

HISTORY DOES REPEAT ITSELF An eerily familiar story involving Blue Buffalo emerged back in 2007, when Purina and many other major brands recalled tons of dog and cat food after the FDA found it was contaminated with melamine, an industrial chemical traced to Chinese suppliers. Blue Buffalo asked the Court for additional time to file an Amended Complaint in the litigation, naming its ingredient suppliers as Defendants. resize=50,50 50w" data-lazy-sizes="(max-width: 840px) 100vw, 840px" / Blue Buffalo admitted the truth in court yesterday: A “substantial” and “material” portion of Blue Buffalo pet food sold over the past several years contained poultry by-product meal, despite pervasive advertising claims to the contrary.Blue Buffalo has continued to make claims in its advertising that none of its pet foods contains animal by-products thereby implying that Blue pet foods are healthier for pets than competitive foods that contain by-products.A lab report by Windsor Laboratories, which Purina submitted in the civil lawsuit, alleged several of Blue Buffalo’s pet foods contained poultry by-product meal which contained “between 22 and 24 % poultry byproduct meal, egg shell and raw feather.” THE BY-PRODUCT BLUES Animal by-products, the much-maligned pet food ingredient, probably tops most consumers list of ingredients to avoid: A concern that Blue’s advertising campaign exploited.

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Which, under certain circumstances, could be perfectly fine ingredients, as long as they were not rendered.

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