Business plans online dating

“Whitney’s vision extended well beyond dating from the beginning,” says Andreev, who owns a majority stake in Bumble.Giving users more to swipe about than merely romance fits nicely with Bumble’s feminist founding mission.

Now Bumble is betting that its matchmaking technology can do more than foster romantic or personal connections.“I think what’s been interesting for me—let me say this delicately—when I’ve been surrounded by men who don’t believe women are equal, I didn’t think women were equal, including myself.”During a coffee break at Bumble’s office, more than a dozen members of the staff, who are as loose and casual with one another as longtime friends, crowd around a laptop perched on the kitchen counter. It features the company’s director of college marketing jumping out of a plane shortly after she started chatting with a match on Bumble (the ad’s closing statement: #taketheleap).Wolfe, who enlisted student ambassadors to make Tinder a hit on college campuses around the country, did the same with Bumble.Before she launched the company, she didn’t even identify as a feminist.“Feminism wasn’t really at the top of my vocabulary,” says Wolfe.

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